On October 4, 2021, Eriksson Engineering Associates, Ltd. (EEA) received a Marketing Excellence Award from SMPS Wisconsin in the 2020-2021 SMPS Wisconsin Marketing Excellence Awards competition.
Each year, SMPS Wisconsin welcomes members and non-members in the A/E/C industry to submit their most award-worthy marketing projects and initiatives. Projects submitted for the competition had to be completed between January 1, 2019 and December 31, 2020. A wide variety of projects were submitted for recognition and three projects were recognized including the Best of Show.
EEA’s submission was related to our anniversary brand awareness campaign. Having pivoted from a large client-focused anniversary party, we instead refreshed our brand with an anniversary-related theme. We focused on both EEA’s 25th anniversary and the one-year anniversary of our Milwaukee office, carrying these themes across social media platforms (including the launch of an Instagram account) and various internal and external materials including website news, press releases, email signatures, graphics, and e-newsletters.
Congratulations to the additional winners, CG Schmidt and JP Cullen.